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Friday, October 3, 2008

I'm a Lemonade Gal, Myself...

I received an email this morning with a cute little story.  Fictional, but somewhat based on real life. 
I thought it cute, and approve of the message.   So, I thought I'd share it here.
After all, repetitive advertising is the key the getting the word out, right?  Say it as many ways and as many times as we can until it sticks in the mind like a song that won't go away.  So, I'm sayin' it.  With lemonade!
When Life Gives You Lemons
by Lis Garrett
So there I was, selling my lemonade (at what was considered THE place to sale refreshing beverages) to customers who were thirsty for what I had to offer. Business was great, and I was rolling in quarters! But then the real-estate developer stopped by one day and announced, "We're no longer offering lemonade on this corner, so take your stand and move out!" My protests did little to sway the developer; in fact, he ignored my pleas altogether. After all, I was just a lemonade salesperson in a Kool-Aid driven world. Feeling a little put out, I took my stand and set up shop on a less trafficked corner. Unfortunately, business slowed to a trickle and I began to feel worried about the fate of my little stand. How could I continue to make lemonade without my most important ingredient, the customer? My most faithful customers followed me, and for them I was truly grateful. "Look at all those people down there," I said to one of them. "Surely there are some who'd rather have lemonade instead of Kool-Aid." "I know what you mean," said my customer. "I rather like lemonade. I would choose lemonade over Kool-Aid any day of the week. Especially your lemonade." "So how can we let those beverage-seeking customers know how good my lemonade is?" We thought and thought and thought. "I know!" said my loyal customer. "Why don't I just walk right down there and tell them what a great product you have?" "That's a wonderful idea!" I exclaimed. "Word-of-mouth advertising is a fantastic way to gain new customers." "And just think," she said. "If I tell someone how great your lemonade is and she tells someone else how great your lemonade is, your jar of quarters will be full again before you know it!" "You really are a very good customer," I said. "I can't even begin to thank you enough for all you've done to support my lemonade stand!" My customer asked, "But what will you do now to make your lemonade different from all the other lemonade out there?" "That's a good question," I said. "Perhaps I'll roll the top of the glass in sugar to sweeten it up a bit." "Do you have enough extra sugar to be able to do that?" "Not really, but being able to do even a few glasses is a good start. And the more customers I attract, the bigger my lemonade business will grow, and the more glass tops I can roll in sugar." ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The moral of this story: Please tell your friends about Happy Friday! (Oh, don't worry, I'll be back with more on my Friday...)


Lis Garrett said...

Thanks so much for publishing this! Ugh - the Type-A in me just noticed a big fat mistake. I typed "sale" instead of "sell" at the beginning of the story. That's what I get for trying to think before I've had my fill of morning coffee. ;-)

Farmer*swife said...

I'm thinking it wasn't commented to because people were losing access to my blog! I'll revert back to it or link back or something! ;-)

(They'll think I made the typo!)